We always look to use naturally or plant-derived ingredients. We also look to science to determine the best and smartest solutions.

• Naturally Occurring Found naturally in the environment and delivered in its natural state.

  FOR EXAMPLE: Water is found naturally in the environment. When we use water in a formula, we filter it and purify it to make sure there are no foreign substances or contaminants in the water we use.

• Naturally Derived Sourced from natural state and carefully formulated for efficacy, consistency, safety, and to ensure the highest quality.

  FOR EXAMPLE: Melaleuca Oil does not occur naturally by itself as an oil in nature. But it occurs naturally within the Melaleuca alternifolia leaf. We use steam distillation to extract the oil from the leaf. We then use the oil in various formulations.

• Mineral A compound that is found naturally in the earth and is extracted from the earth in its natural state with no additional formulation or optimization.

  FOR EXAMPLE: Sodium chloride (salt) is extracted in its natural state and not modified.

• Plant Derived Sourced from plants and carefully formulated for desired function, consistency, and safety to ensure the highest quality.

  FOR EXAMPLE: Sodium coco-sulfate originates from coconuts in the form of coco oil and then is formulated to its sulfate form to achieve optimal performance.

• Organic Compound Compounds that do not exist naturally or in nature but have been formulated or manufactured from ingredients that do exist in nature. Organic compounds usually contain ingredients or elements that originated from plants or living organisms. Our organic compounds have been formulated for a specific function, such as improved safety, greater efficacy, or decreased usage.

  FOR EXAMPLE: We use specific organic compounds as preservatives to prevent mold or inhibit bacterial growth in products. Such compounds have been proven to be safe and effective.